Mercedes-Benz initiates ‘direct to customer’ vehicle sales model in India under ‘Retail of the Future’
Zee News
Under the new retail model, Mercedes-Benz India will retain the ownership of the entire stock of cars and retail them via appointed Franchise Partners, by invoicing them directly to the customers.
Mercedes-Benz has implemented its industry first ‘Retail of the Future’ (ROTF) business model in India, paving way for a new retail model in the country. Under this ‘direct to customer’ model which was first announced in June 2021, customers will directly buy the luxury vehicles from the brand rather than going through the dealer partner. The dealerships, however, will play an important role in Mercedes' new ROTF model, that, the company says, won't be replacing the dealer partners.
The ROTF model has been launched after the successful beta testing phase from the company’s Metro Auto Hangar dealership located in South Mumbai.
Under the new retail model, Mercedes-Benz India will retain the ownership of the entire stock of cars and retail them via appointed Franchise Partners, by invoicing them directly to the customers. Mercedes-Benz will also be responsible for processing and fulfilling the customer orders. This also means there will be One Price Pan India.
