Memes Incoming On Twitter After Zomato Announces 10-Minute Food Delivery

Deepinder Goyal, Founder and CEO of Zomato, announced the 10-minute food delivery service on Twitter.

Zomato announced on Monday that it will soon begin with 10-minute food delivery - a feature that many on social media labeled "unnecessary" and potentially dangerous for the company's delivery partners. Deepinder Goyal, Founder and CEO of Zomato, announced the service on Twitter, saying that it would start in Gurugram next month. Acknowledging the backlash that followed when Zomato-backed Blinkit (then called Grofers) announced a similar 10-minute delivery initiative last year, Zomato's statement began with the promise that it would not put pressure on delivery partners to deliver food quicker.  #Zomato announces instant delivery in 10 minsCustomers be like: pic.twitter.com/6EYJB9LsDF #Zomato Delivery Partner on it's way with 10 minutes order. pic.twitter.com/2LVAefXTzV #Zomato riders after knowing that Zomato Instant is here pic.twitter.com/s4C1khQfWl Zomato 10 mins food delivery ????#Zomatopic.twitter.com/qSsYCAeDnE From now onwards stay away from #Zomato riders. pic.twitter.com/PwqEhv7EeI zomato: will deliver food in 10 minutesthe food: pic.twitter.com/dwGTqnrA8g Recieved in 10 minutes from @zomatoThank you @deepigoyal for such a fast delviery #Zomatopic.twitter.com/koWLeaKhQx . @deepigoyal: 10 mins sounds amazing as a customer. But honestly this would surely make your delivery staff tense and reckless..Am sure, 30 mins is worth waiting for delicious food arriving at our doorsteps ????⏩???? https://t.co/8EfKKHNkPt Somewhere in the T&C will be catches, lots of them! And no guarantee of sending you hot food, or even cooked food. And 10Mins will be to the gate, not to the door. And then it will become 10-15 mins, and then they will become peak pricing and what not. https://t.co/rbHZ4ciXUx

"We do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery," Mr Goyal's statement read. 

Despite this promise on Zomato's behalf, the 10-minute instant delivery move was mercilessly trolled on social media. On Twitter, where #Zomato has been trending since the announcement last evening, many people criticised the Zomato Instant food delivery service by using memes.