Memes become weapons in Ukraine-Russia conflict

Social media is becoming as important of a war tool in the Ukraine-Russia conflict as Ukrainian civilians and officials scamble to promote their resistance.

Typically used for fun on social media, memes out of Ukraine are serious business amid Russia's attack.

In fact, history and media experts who spoke with ABC News said the social media posts about Ukraine's resistance against Russian forces are war tools.

Jennifer Grygiel, an associate professor of communications at Syracuse University who specializes in social media and memes, told ABC News that social media campaigns, undertaken by big governments or grassroots groups, are critical in gaining worldwide support.

"That's how warfare is conducted in the information space. It's about narratives and public belief," Grygiel said.