Meet the Other Social Influencers of the Animal Kingdom

Culture, once considered exclusive to humans, turns out to be widespread in nature.

Julia, her friends and family agreed, had style. When, out of the blue, the 18-year-old chimpanzee began inserting long, stiff blades of grass into one or both ears and then went about her day with her new statement accessories clearly visible to the world, the other chimpanzees at the Chimfunshi wildlife sanctuary in Zambia were dazzled. Pretty soon, they were trying it, too: first her son, then her two closest female friends, then a male friend, out to eight of the 10 chimps in the group, all of them struggling, in front of Julia the Influencer — and hidden video cameras — to get the grass-in-the-ear routine just right. “It was quite funny to see,” said Edwin van Leeuwen of the University of Antwerp, who studies animal culture. “They tried again and again without success. They shivered through their whole bodies.” Dr. van Leeuwen tried it himself and understood why.