McDonald’s CosMc’s draws over twice the traffic of a regular restaurant
NY Post
CosMc’s, the drive-thru-only concept McDonald’s debuted just outside of Chicago last month, saw more than double the amount of traffic than a typical Golden Arches restaurant chainwide in December 2023, according to recent data.
Per figures reported by business insights platform Placer.ai, CosMc’s also experienced more than triple the number of visitors per square foot, as the beverage-forward spinoff is smaller than the typical McDonald’s outpost, at roughly 2,500 square feet.
For reference, of the roughly 14,300 McDonald’s restaurants across the US, the average spans between 4,000 and 4,500 square feet.
It wasn’t immediately clear exactly how many orders CosMc’s fulfilled last month, though Placer.ai found that its offerings skew to a younger audience, namely the 22-to-29-year-old cohort.
Placer.ai reported that given the buzz around CosMc’s, which is located in a strip mall in Bolingbrook, Ill., as many as 80 vehicles line up at once to order from a menu of “limited test run” items — such as the fruit-flavored and caffeinated “Signature Galactic Boosts” — spilling over into a separate parking lot.
The new restaurant from McDonald’s features four drive-thru lanes, but no walk-up windows. It also lacks an indoor dining room and outdoor seating area.
