Mattel releases its first carbon neutral toys, including a Matchbox Tesla

Mattel has released its first-ever carbon neutral toys, including a Matchbox Tesla model made from recycled materials.

The new products represent an expansion of the toy company's sustainable offerings, according to a statement from Mattel. The company has pledged to use "100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030," the statement said.

Mattel's Mega Bloks Green Town Line, a collection of construction toys for preschoolers, are certified carbon neutral by Natural Capital Partners, the statement said.

To reach this status, the Mega brand purchased carbon offsets from the Darkwood Forests Conservation project in Canada. In this case, the Darkwoods Forest Conservation project protects 156,000 acres of forest in British Columbia, Canada, according to their website.

Carbon offsets allow corporations and individuals to purchase carbon-reducing processes, like planting or protecting a forest, in order to offset carbon-emitting processes, like manufacturing or air travel.