Mahindra Thar NFT Gets Highest Bid Of Rs 11 Lakh, Anand Mahindra Says Response "Overwhelming"
NDTV
The proceeds from the auction will go towards supporting the education of underprivileged girls in India
The Mahindra Group entered the world of NFTs, earlier this week, with its set of non-fungible tokens based on its flagship vehicle Thar. Within days, one of the digital pieces was sold for a record Rs. 11 lakh. The group's chairman Anand Mahindra has described the response to Thar NFT as “overwhelming”. The company said that all proceeds from the auction will go to Project Nanhi Kali - to support the education of underprivileged girls in India. An overwhelming response to the auction which means it's almost as expensive as buying the real #Thar! But that makes sense, since the NFT is truly one of a kind… https://t.co/ZfNDf82GRlpic.twitter.com/P0FOfuF64w An action-packed auction of the first-ever series of THAR NFTs has garnered high bids worth ₹ 26 lakh. Proceeds from the auction will be donated to @NanhiKali empowering school education of underprivileged girls. https://t.co/rG4gISzopl#TharNFT#ExploreTheImpossiblepic.twitter.com/bsRZssOCLx
“An overwhelming response to the auction which means it's almost as expensive as buying the real Thar. But that makes sense, since the NFT is truly one of a kind,” said Mahindra on Twitter. The tweet accompanied an image of the vehicle. The message on it read, “The master of the NFT universe stands tall at a super bid of Rs 11 lakh.
So far, Mahindra has earned a total of Rs 26 lakh from the sale of the first batch of NFTs. The NFTs were released in collaboration with Tech Mahindra, the IT arm of Mahindra Group, and were made available for bidding at Tech Mahindra's NFT marketplace “Mahindra Gallery”starting March 29.
