M&M chalks out strategy to grow beyond tractors
The Hindu
Firm eyes farm machinery revenue
Mahindra & Mahindra Ltd. (M&M) aims to push farm mechanisation in India through its new Farming-as-a-Service (FaaS) business, Krish-e, as part of a strategy to expand its Farm Equipment Sector (FES) division beyond tractors.
Krish-e commenced operations in 2020 and had so far established more than 100 Krish-e centres across 16 States. Operating through Mahindra and Swaraj dealers, these centres provide services across a crop cycle.
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