Lyft focuses on seniors with new option to book rides by phone call
CNN
Lyft is adding an option to allow people to order a ride in a more retro way -- by phone call -- a year after Uber tried doing the same before shutting it down.
The ride-hail company said Wednesday it launched a special service in dozens of Florida cities to allow people to call a number (631-201-LYFT) with a cell phone to book a car on weekdays from 8 a.m. to 8 p.m. It's geared towards seniors and those without access to its app. Once a ride is booked, Lyft (LYFT) said it will communicate updates via text message. The service, which Lyft said it piloted in late 2020 in Miami before expanding to more Florida cities, is similar to one Uber announced last February. Uber's service was only available in select markets -- Arizona, Florida and New York City -- for rides or meal deliveries, but by the end of 2020, the company paused the program.
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