Lululemon's Mirror is coming to Canada amid fears of fading at-home fitness craze
BNN Bloomberg
Lululemon has announced plans to start selling its Mirror home fitness device in Canada next month, just as Canadians re-evaluate their post-pandemic workout plans.
Lululemon has announced plans to start selling its Mirror home fitness device in Canada next month, just as Canadians re-evaluate their post-pandemic workout plans.
On Thursday, the Vancouver-based clothier said it will begin selling the Mirror, which acts as a display for live and on-demand workouts, online and at nearly 40 Canadian locations starting Nov. 22.
Lululemon acquired the company in a US$500-million deal in July 2020, just as pandemic-related lockdowns prompted an explosion in home fitness products and services.
But now, as gyms reopen and group classes resume, many Canadians are eager to pick up their old fitness habits and regain a sense of pre-pandemic normalcy.
A June poll conducted by Abacus Data found 40 per cent of Canadians plan to return to their pre-pandemic routines. Another 57 per cent, who loathe to see their devices collect dust, said they expect to maintain some of their at-home workouts.
How much of that market Lululemon can capture with the Mirror is difficult to discern.
