Local Calgary breweries crafting up non-alcoholic options for dry January

The timing of cutting out booze for 31 days likely isn't coincidental, as many people are more indulgent and loose with their diets over the holiday break.

Along with getting into better shape or giving up smoking, one of the more popular trends at the start of the new year is to give up alcohol for the first month of the year.

There’s even a catchy name: ‘dry January’.

The timing of cutting out booze for 31 days likely isn’t coincidental, as many people are more indulgent and loose with their diets over the holiday break.

Psychologist Dr. Brent Macdonald said participating can help us become more aware of our habits.

“It becomes really a focused time that we really pay attention to how much perhaps we are drinking,” Macdonald said.

With an increase in people looking for non-alcoholic options, craft breweries have taken notice.

Tool Shed Brewing Company recently put a spin on their well-know People Skills cream ale, skillfully stripping away the alcohol while keeping the flavour of the original to create Zero People Skills.

“Now we have a non-alcoholic beer that is not only great-tasting, but one that you can fit into your lifestyle,” Tool Shed director of sales Rob Duncan said.