Loblaw testing out small-format No Frills grocery stores
BNN Bloomberg
Loblaw is testing smaller-format discount stores across the country this year as shoppers increasingly look for ways to save on their grocery bill.
The company has a handful of smaller discount stores already, but plans to "lean in" to the strategy as a way of reaching more customers, said Melanie Singh, who leads Loblaw’s discount division that includes No Frills and Maxi.
“We're able to offer an entire shop within the space of 10,000 square feet in a pocket of downtown Toronto that we don't have a hard discount presence in,” she said in an interview at the grand opening of the first store in the rollout. “So we’re super proud of that.”
That store opened on Thursday, one of several slated to open between now and Thanksgiving, said Singh. It's about one-third of the size of the average No Frills store.
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