Loblaw 50% off stickers to return after public anger over discount reduction

Loblaw Cos. Ltd. is reversing course on a decision to reduce its discounts on grocery items nearing their best-before date.

Loblaw Cos. Ltd. is reversing course on a decision to reduce its discounts on grocery items nearing their best-before date. 

Spokeswoman Catherine Thomas confirmed Friday afternoon that after listening to feedback from customers and colleagues, Loblaw is reverting back to its previous discounting practice of marking down last-day sale items by between 30 and 50 per cent. 

"Customers can expect to see (50 per cent) stickers returning in the next few weeks," she said in an email.