Littler signs reported record £20 million darts deal

London: World champion Luke Littler has agreed the most lucrative sponsorship deal in darts history, worth a reported 20 million ($27 million). T...

London: World champion Luke Littler has agreed the most lucrative sponsorship deal in darts' history, worth a reported £20 million ($27 million).

The 18-year-old Englishman, who earned the sport's first £1 million prize pot after winning a second successive World Championship title at London's Alexandra Palace last weekend, has renewed his contract with manufacturer Target Darts.

According to Britain's Press Association, the new deal -- including potential earnings and bonuses, as well as a percentage of sales of products and equipment -- is worth £20 million over 10 years.

Littler became a break-out star with his debut run to the 2024 World Championship final as a 16-year-old, when he lost to compatriot Luke Humphries, with the teenager's branded darts and magnetic board proving a sales success throughout Britain.

"Target has believed in me from day one and I'm delighted that there are many more years to come," Littler, who is also managed by the company, said in a statement.