Lifestyle brand Lions Not Sheep falsely labels products as Made in USA, FTC says

The Federal Trade Commission is taking enforcement action against lifestyle brand Lions Not Sheep and owner Sean Whalen for sticking bogus "Made in USA" labels on products imported from China and other countries, the agency said Wednesday.

The Bluffdale, Utah-based apparel company added the phony labels to T-shirts, sweatshirts, jackets and sweaters sold on its own website as well as on Amazon and Etsy, according to the FTC. 

The company and owner Whalen promoted the products on social media, claiming that they would spread the message that "it's possible to live your life as a lion, not a sheep."