LIC warns of legal action over misuse of its logo on social media

LIC said that it will take legal action against unscrupulous entities making unauthorised use of its logo on social media platforms to attract customers.

New Delhi: Insurance behemoth Life Insurance Corporation of India (LIC) on Thursday said it will take legal action against unscrupulous entities making unauthorised use of its logo on social media platforms to attract customers.

In its caution notice, LIC has also asked the public not to fall prey to proposals of such entities which are misusing its logo on social media platforms like Twitter, Facebook, Instagram and YouTube and other social media.

"It has also come to our notice that certain unscrupulous service providers and agents have created websites and Apps whereby they are attempting to provide various services such as 'Insurance and Insurance Advisory Services' to customers using our trademarks/service marks which are deceptively similar to our mark...and domain names deceptively similar to our domain name and even using and reproducing our original literary and artistic works with a view to cause confusion and deception in the minds of the public and policy holders that they are in some manner connected with or authorised by us," LIC said in a notice.