Lamborghini Eyes Tier I, Tier II Cities For Growth In India
NDTV
The super sports car maker is bullish on the country's economic growth, a rise of first-generation entrepreneurs and large-scale road infrastructure development to fuel future business growth.
Having established a presence across top cities in India, Italian automaker Automobili Lamborghini is now eyeing customers in smaller centres to generate additional volumes, according to a top company official.
The super sports car maker is bullish on the country's economic growth, a rise of first-generation entrepreneurs and large-scale road infrastructure development to fuel future business growth.
In an interaction with PTI, Lamborghini India Head Sharad Agarwal said a few years ago the demand was largely concentrated in bigger cities and metros but now it is well spread out.
"We launched a programme and reached out to possible customers in 100 cities. Today we have 50 cities in India where you can find a Lamborghini owner and these Tier I and Tier II cities now contribute to more than 25 per cent of the business. So these cities are becoming very important for us," he noted.
