Krispy Kreme is pegging its doughnut prices to a gallon of gas
CNN
Krispy Kreme wants to take the edge off higher gas prices by lowering doughnut prices.
Every Wednesday from April 13 through May 4, Krispy Kreme will sell a dozen original glazed doughnuts for the price of a gallon of regular gas. Each week, the chain will use Monday's national average gas price to set the promotional cost for its doughnuts.
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