Krispy Kreme doughnuts are coming to McDonald’s

McDonald’s customers can soon pair Krispy Kreme donuts with their morning McCafe, in a new food partnership that seeks to expand both brands but that could wind up weakening them instead.

McDonald’s customers can soon pair Krispy Kreme doughnuts with their morning McCafe, in a new food partnership that seeks to expand both brands but that could wind up weakening them instead. Three types of Krispy Kreme doughnuts — original glazed, chocolate iced with sprinkles and chocolate iced “kreme” filled — will go on sale at McDonald’s restaurants starting later this year, the companies told CNN on Monday. Krispy Kreme shares jumped more than 39% on Tuesday. McDonald’s shares were flat. It’s not the first time two competitors have teamed up. For example, Wendy’s brought in Cinnabon to its breakfast lineup earlier this year. Some research suggests brand partnerships open possibilities for new customers, brand expansions and innovation. But some retail experts suggest partnerships can also be a risky move, and one that can weaken the respective brand names. Truist analysts said the Krispy Kreme doughnut delivery model will have to figure out a way to successfully service rural McDonald’s locations more than 20 miles outside of an urban center. McDonald’s has also faced pushback from customers as prices on its other menu items rise. Ian Borden, McDonald’s chief financial officer, said earlier this month that some lower-income Americans are opting to cook at home instead of dining at its restaurants. In February, CEO Chris Kempczinski addressed McDonald’s “affordability” problem and indicated the chain would cut prices on some menu items.