Kraft Macaroni and Cheese is changing its name
CNN
Kraft Macaroni and Cheese is changing its name after 85 years.
The household staple is now called Kraft Mac & Cheese, which is "meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Packaging featuring the new name will hit shelves in August.
Along with the shortened name, shoppers will notice the box receiving a subtle makeover that includes a refreshed logo, typography and single-hue blue that "amplifies the brand's most recognizable asset — the noodle smile."
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