Korean automakers outsold Honda in the US for the first time
CNN
In 2021, Honda was outsold in the United States by the combined forces of two South Korean brands, Hyundai and Kia. Taken together, the two Seoul-based brands ranked fifth in US sales, delivering 1,439,497 cars, trucks and minivans. Japan-based Honda sold 1,309,222.
Looking at just these mainstream brands, Hyundai and Kia outsold Honda by more than 130,000 vehicled, the first time the combined brands have outsold Honda. If their respective luxury brands are included -- Hyundai's Genesis and Honda's Acura -- the margin is much narrower, just 22,000 sales, but the Korean brands still come out slightly ahead. These sales figures were supplied by the automakers.
For Kia, it was the first time the brand ever sold more than 700,000 vehicles in one year. Hyundai set a record for retail sales -- meaning excluding sales to fleet customers -- and increased its market share by eight-tenths of a percentage point.
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