Koffee With Karan 8: Orry Decodes His Brand Strategy - "Planning My Own Downfall"
NDTV
"If I don't know you and you are talking s**t about me, I won," said Orry
At the season finale of Karan Johar's chat show Koffee With Karan 8, we did not see a lot of things coming, especially Orhan Awatramani aka Orry decoding his brand strategy that includes his "digital demise" and "comeback" (his words). Welcoming Orry on the show, Karan Johar described him as the "man of the moment. The new generation's liver." The last episode of the season was attended by content creators and comedians and so KJo's guest Orry decoded his brand strategy, which veered from flamboyant to outrageous to outright shocking. Here are some bits from Orry's brand strategy:
"You Make Memes, I Make Money" - Who Won?
Trolls and memes have got nothing on Mr Awatramani. When asked how the constant online trolling affects him, Orry replied, "If I don't know you and you are talking s**t about me, I won and I have taken your shade and turned into a parade. So, you are laughing at me and I made money of it. I won. You're making memes, I am making money. Who is the success story here?"
