‘Knowyourmusic’ campaign navigates varied genres of music
The Hindu
With short videos and informative session, the focus is to raise awareness and strengthen musical bond
This Friday, Lord Ganesha will savour more than delicious food; he also gets to revel in Musisodes’, a short music series on the creative abundance of devotional music. Videos of 5-6 minutes duration each covering various aspects of Indian classical music form a part of the ongoing ‘KnowYourMusic’ campaign by The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories. The campaign also includes informative sessions on niche genres of music and panel discussions. The initiative brings a bouquet of music genres on IPRS’ YouTube channel with one genre being discussed every month beginning from classical music by sitar maestro Purbayan Chatterjee in June, followed by folk music by Kashmiri artist Aabha Hanjura in July and devotional music with a focus on bhajans by Anup Jalota in August. In keeping up with the festive spirit, the devotional series continues in September and exploring different forms — bhajans, kirtans, qawalli and shabd.More Related News