KFC sues Church’s over ‘Original Recipe’
CNN
No, not the recipe itself. Just the literal phrase.
No, not the recipe itself. Just the literal phrase. Last week, KFC accused Church’s Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words “Original Recipe” in its advertising and promotions. KFC claimed in a lawsuit that beginning September 30, it noticed Church’s “abruptly” began using the phrase and ignored KFC’s October 24 letter objecting to the ads. In the disputed promotions, Church’s posted photos of its fried chicken deals with text above reading: “our original recipe is back.” The phrase, which KFC has been using for over half a century, “is likely to create confusion in the marketplace and dilute the ORIGINAL RECIPE® Mark,” the lawsuit, which was filed in US District Court in Texas, said. Church’s declined to comment, citing active litigation. The lawsuit comes as KFC faces sluggish sales. Parent company Yum! Brands’ said on its earnings call last week that US same-store sales fell 5%, its third-straight quarter of declines. Yum! Brands CEO David Gibbs attributed that to fast food competitors.
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