Kevin Durant fumes at Nike after Olympics ad snub
NY Post
One of the faces of international basketball appears to be taking issue with his primary sponsor.
After Nike released its “Winning Isn’t For Everyone” ad oriented around the 2024 Paris Olympics, star Kevin Durant — who conspicuously wasn’t included in the film — took to Instagram to express his displeasure.
“@nike tell me, am I a bad person?????” Durant posted on his Instagram story while wearing a Nike Team USA basketball shirt.
The 35-year-old appeared to make reference to the refrain used throughout Nike’s commercial, which included basketball stars LeBron James, Giannis Antetokounmpo, Kobe Bryant, A’ja Wilson, Victor Wembanyama and Sabrina Ionescu.
Durant then followed up his original post with a picture of him receiving his 2012 gold medal in Nike garb, accompanied with the text “Been wit yall every step of the way @nike.”
The bad beef appeared to extend deeper after Durant’s agent, Rich Kleiman, remarked “It is so nice to be seen” after Durant was photographed for a Team USA x Kith merchandise collaboration.
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