Kendall Jenner's Tequila Ad Slammed For Cultural Appropriation

Kendall Jenner's promotional video for Tequila 818 shows her riding a horse to agave fields

Kendall Jenner is once again in hot water over an advertisement. The 25-year-old model and reality TV star is facing accusations of cultural appropriation over her tequila brand's recently-released ad campaign. Kendall Jenner launched Tequila 818 in her home state California this week, reports Insider. The brand is presumably named after the area code for Calabasas - the Los Angeles suburb where she grew up. However, a video promoting the beverage and several photos she shared on Instagram - taken at an agave farm in Jalisco, Mexico, where the tequila is being produced - are facing flak on social media, where many have accused Kendall of cultural appropriation.  Mexican culture for profit and asthetics. Cooool. 👎🏻 And not to mention profit off the brown hands that actually plant, grow, harvest ferment and distill the agave plants in Jalisco + workers do not work with that kind of clothes and finally, your advertisement is so whitewashed/california vibes. Jalisco is not California, so don't try to make it that way. Over the year foreigners have come in to source their products in Tequila, MX but end up paying workers shitty wages and continuing the cycle of worker exploitation while not respecting the history and culture that surrounds tequila making that's why people mad Sadly in my country, workers aren't paid as much which means the production costs are way more cheaper so don't be surprised if Kendall Jenner is not paying the workers a good salary. @KendallJenner muted comments on her pictures from Jalisco because she wants to silence the voices of those telling her that it's cultural appropriation.818 ain't it y'all. I'll be sipping my Don Julio. Kendall Jenner roamed through fields of agave on horseback to announce the launch of her 818 tequila brand in California with moody visuals shared to Instagram on Mondaydespite tequila's deep-rooted Mexican history having no affiliation to the affluent community she grew up pic.twitter.com/s6Yk0ZXe45 Oh no, not Kendall Jenner going for the Mexican look, as if it wasn't enough of her family members appropriating black culture. #KendallJennerpic.twitter.com/jkDvUVBbAK Not a huge fan of Kendall but, nick jonas, Dwayne Johnson, Rita Ora, and Adam Levine have also made & continue to make tequila & no has seems to have a problem with that. P Diddy and Jay Z aren't Russian & makes millions off of vodka. Y'all just like to pick & chose The Rock, Nick Jonas, P Diddy, Toby Keith, AC/DC, and Justin Timberlake all own their own tequila brand hold the same energy for them that you do for Kendall Jenner. I'm not saying support her but you can't support one and bash the other for the same thing. "what an incredible experience i have had thus far, learning about this beautiful place, it's beautiful culture, and the beautiful people!" Kendall Jenner wrote while sharing the pictures on Instagram.