Kellogg's CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions.

Americans are spending more money on food than they have in 30 years, and Kellogg's CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing the internet.

Pilnick was making the case for "quite affordable" cereal during an appearance on CNBC's "Squawk on the Street." 

In general, he said, "the cereal category is a place that a lot of folks might come to because the price of a bowl of cereal with milk and with fruit is less than a dollar. So you can imagine why a consumer under pressure might find that to be a good place to go."