Karva Chauth Generated Rs 15,000 Crore In 2023. This Year Will Be Bigger
NDTV
In Delhi alone, sales are expected to reach approximately Rs 4,000 crore, potentially setting new records for this occasion.
The Karva Chauth festival, scheduled for tomorrow, is projected to generate an estimated Rs 22,000 crore in business across India, a notable increase from last year's figure of over Rs 15,000 crore. This surge shows the festival's growing economic significance alongside its cultural and religious importance.
Karva Chauth is a traditional festival celebrated across several parts of the country, mostly by married Hindu women, who fast to pray for the longevity of their spouses. The figures demonstrate that it has now become a major economic event.
Praveen Khandelwal, Member of Parliament from Delhi's Chandni Chowk, highlighted the alignment of this year's Karva Chauth with Prime Minister Narendra Modi's "Vocal for Local" initiative, encouraging the use of domestically produced goods.
