‘Kamala is brat’: The viral pop meme driving the Harris election campaign
Al Jazeera
An endorsement from Charli XCX might bring Harris love from young voters, but some of the singer’s fans are upset.
Within a day of Kamala Harris launching her presidential bid in the United States, her campaign account on X, KamalaHQ, had gained more than 500,000 followers.
Could her account’s header image, the words “kamala hq” sprawled across a chartreuse backdrop in deliberately low resolution, have something to do with the surge in online support for Harris?
The campaign rebrand mimics the cover art for English singer Charli XCX’s recent album called brat. The rebrand came soon after Charli herself endorsed Vice President Harris in a three-word X post that rattled cyberspace on Monday and that Harris’s campaign quickly appropriated: “kamala IS brat.”
Brat is Charli’s sixth studio album, released on June 7.
In the album, Charli unpacks womanhood, jealousy, generational trauma, confidence and vulnerability in 15 upbeat hyperpop tracks. It offers a laid-back, nostalgic synth-pop experience and features several other successful female artists, such as Italian-American model Julia Fox and New Zealand singer Lorde.
