Kamala Harris Made the Political Personal on Her Media Tour

The vice president’s whirlwind tour of talk shows and interviews revealed the kind of persona she wants to present as she seeks to become the election’s main character.

Apart from “60 Minutes,” most of the interviews on Kamala Harris’s media tour this week — a multiplatform circuit that ran from daytime TV to late-night, satellite to podcast — were not what you would call adversarial. Howard Stern endorsed her. Whoopi Goldberg introduced her as “the next president of the United States.” Stephen Colbert’s audience greeted her with a chant of “Ka! Ma! La!”

A friendly interview, however, is not automatically a safe one. Politicians can blunder worst when they feel at ease. Think of Barack Obama, who early in his presidency had to apologize after going on “The Tonight Show” and disparaging his bowling skills as “like the Special Olympics.”

Friendly also does not mean insipid. A sympathetic interview might not drill down on contradictions the way a straight-news journalist would, or include as many “Critics say that you …” or “But how would you pay for it?” questions.

But it can still be illuminating, about both who a candidate is and the persona she wants to present. Ms. Harris has been the first Democratic candidate, since Donald J. Trump rode down the escalator in 2015, to challenge him as politics’ main character. Being the protagonist of an election is an asset — not to mention a way to irritate an opponent who craves to be the center of every photo, the bride at every wedding.

It is not, however, a role that the vice president takes to naturally. (“It feels immodest,” she told Mr. Stern.) The Kamala Harris who was everywhere on screens and speakers this week was a cautious politician and an expansive talk-show guest. She could be vague on policy detail and vivid in telling individual stories. She was the kind of candidate who would have a beer with you — she literally did with Mr. Colbert — but was guarded when it came to spilling the tea.

The reality of elections today is that politicians, like entertainment celebrities, have more media options and leverage. With legacy outlets no longer owning the gateway to the public, politicians are freer to choose their own platforms and their own audiences. Mr. Trump has also limited his exposure this campaign mainly to interviews with conservative media and influencers, and “60 Minutes” reported that he backed out of an agreement to appear on the program.