K-pop superstars BTS lend their voices to U.N.'s push for sustainable development
CBSN
United Nations — More than 100 world leaders will attend the United Nations General Assembly in New York this week. But the centerpiece speeches by presidents and prime ministers were to come after an appeal to younger generations — with the added weight of star-power.
In a bid to capture the attention of the world's youth and urge them to play a role in addressing the biggest challenges facing humanity, South Korea's President Moon Jae-in invited K-pop superstars BTS to join him at U.N. headquarters for the General Assembly's World Leaders Week.
BTS (Beyond the Scene) are designated U.N. youth envoys, and they've appeared at previous assemblies. This year's visit by the global music sensations — whose dedicated fans around the planet fall largely into the 15-25-year-old bracket — is aimed at reinvigorating interest in the U.N.'s sustainable development goals, or SDGs. The 17 goals were all set with the hope of leaving today's youth with a safer, healthier planet to inherit.
