Josh Allen and the Buffalo Bills' growing fandom shows how more people are rooting for players over teams
CNN
The Buffalo Bills, led by quarterback Josh Allen, beat the New England Patriots 47-17 during this weekend's NFL's opening playoff round. As a huge Bills fan, I was rooting for Allen to do well.
But an analysis of recent online search trends indicates that team loyalty like mine may not be as widespread in the age of free agency and social media. Plenty of sports fans are more interested in individual players than teams.
This is seen throughout football, the sports industry and even across continents -- with Allen and the Bills proving a fascinating example of this growing phenomenon.
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