Jordan sneakers the latest craze among alternative asset collectors
BNN Bloomberg
Whether it’s partnerships with luxury brands or collaborations with celebrities or athletes, sneakers have caught the eye of alternative asset buyers looking to make a profit on the resale market with these limited shoe releases.
“I was 23 when I bought my first pair of Jordans, and back then, I didn’t consider them assets -- they were just things that I loved and I always wanted as a kid, but couldn’t have, because they were too expensive,” Geller said in a phone interview.
“I only walked on the heels of the shoes because I didn’t want to get creases on the toes. And every day after I got home to my dorm, I cleaned them with a tooth brush to keep them as pristine as possible.
Whether it’s partnerships with luxury brands or collaborations with celebrities or athletes, sneakers have caught the eye of alternative asset buyers looking to make a profit on the resale market with these limited shoe releases.
