
JCPenney and Tide tried to get rid of coupons. It was a disaster
CNN
Clipping coupons is an American pastime. Reality shows devoted to extreme couponers have become sensations. But many companies that issue coupons hate them.
Critics say coupons are expensive, wasteful and inefficient advertising. Some companies have gone to great lengths to get rid of them.
It didn't end well.
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