Jalen Brunson’s star power has turned him into NYC sports marketing darling

DETROIT — Toward the end of his latest podcast episode — a show that seems to have every second sponsored — Jalen Brunson, prompted by co-host Josh Hart, teased an upcoming marketing deal “in the works.” 

“Must be nice,” Hart said on “The Roommates Show.” “King of New York.” 

Indeed, Brunson, boosted by his rise in star power in the media capital, is cleaning up the sponsorships.

“King of New York” may be strong — it is a slogan of marketing campaigns, however — but Brunson is certainly in contention for the crown, with a sports branding expert placing him in the top three of most marketable NYC athletes. 

The billboards, commercials and social media campaigns are all flowing.

Although all of Brunson’s sponsorships are hard to track down because deals expire, a review discovered 10 active.