Jackie Shroff Goes To Court Over His Trade Mark Rights On The Word "Bhidu"
NDTV
"All are using his name, images and earning huge money. This is all defamatory stuff...there are distasteful dirty words in voice over. There is nothing legitimate about any of this," added the counsel. He also alleged infringement of his trade mark rights on Marathi slang "bhidu".
Actor Jackie Shroff today approached the Delhi High Court against the unlicensed use of his name and personality attributes by several entities for commercial gain.
Counsel appearing for the actor objected to the "misuse" of his personality and publicity rights through sale of merchandise, ringtones, wallpapers as well as "insulting" memes and GIFs and the use of artificial intelligence.
He also alleged infringement of his trade mark rights on Marathi slang "bhidu".
