J. Crew taps a streetwear design veteran to lead its men's brand
CNN
J. Crew, a brand known for its preppy aesthetic, is turning to a streetwear design veteran to help attempt a comeback after filing for bankruptcy last year.
On Monday, J. Crew said it was tapping Brendon Babenzien, a former design director at Supreme — a brand popular among skateboarders, hip-hop fans and in youth culture — to become creative director of J. Crew's men's business. Babenzien is also the co-founder of Noah, an upscale men's clothing line. In an announcement, J. Crew said Babenzien, 49, will work alongside J. Crew CEO Libby Waddle, who was named to the role in November, to "redefine" the brand. J. Crew said Babenzien will bring a "free-thinking point of view" to men's designs.More Related News