'It’s toxic': Why some experts say new Experience Regina slogans go too far

Mixed reviews continue to roll in days after Experience Regina delivered new campaign slogans that lean into the double entendre of the capital city’s name.

Mixed reviews continue to roll in days after Experience Regina delivered new campaign slogans that lean into the double entendre of the capital city’s name.

Lines such as "Show Us Your Regina," "The City that Rhymes with Fun," and "Make Regina Sexy" were part of the new rebranding.

Cindy Hanson, professor of sociology and social studies at the University of Regina, said she was shocked and disturbed to see the new slogans.

“My thoughts were, ‘Who would have allowed this to be released virally? Who is responsible for this?’” Hanson said.experience

“While this messaging may seemingly be fun or a spoof, in fact what it does is normalize violence against women. It normalizes sexual behaviours that are harmful to the wellbeing and safety of women.”

Hanson said by sexualizing women’s bodies in a campaign, it promotes similar dialogue among the public.

“It’s toxic. Saskatchewan and Regina have among the highest rates of violence against women in this country. It’s unconscionable that we would actually consider this fun,” she said.