It’s Not About Selling But Solving Problems, Says Anshuman Chakravarty At Zee Media Leaders Speak Event

Lockdown a compulsion, but Orient Electric took it as a challenge to lead innovation, says Anshuman Chakravarty

New Delhi: When the lockdown battered the industry as a whole, Orient Electric took it as a challenge and concentrated on solving people's problems rather than focusing on selling, this maintained the brand to keep in touch with the consumers. Speaking at an event organised by Zee Media, Anshuman Chakravarty, Head Marketing - Brand & Corporate Communication at Orient Electric elaborated how Orient Electric took on the challenge and took it as an opportunity to unify their businesses of fans, home appliances, and lighting under one umbrella brand of "Orient Electric". Leading The Change