‘It’s been one of the toughest rides of my career’: Sabyasachi Mukherjee

Sabyasachi Mukherjee, known for his single-minded focus on building a brand, timed his first high jewellery show in the country as a fitting end to a year that saw many highs, including the launch of his emporium near Horniman Circle in Mumbai, and his Animal Ball presentation at London’s Lancaster House. Among the creations that impressed at the latter was a necklace featuring a 109.95-carat Zambian emerald and a pair of shola masks fashioned for King Charles III and Queen Camilla. Clearly, with the backing of Aditya Birla Fashion and Retail Ltd — ABFRL now holds a 51% stake in Sabyasachi Calcutta — longevity is the ultimate goal. Sabyasachi Calcutta posted a turnover of ₹229.42 crore in FY22, which rose to ₹343.86 crore in FY23 (ABFRL’s annual report). The cultural phenomenon that is the Sabyasachi bride continues but following the recent collaboration with eyewear company Morgenthal Frederics, one expects announcements in categories like cosmetics and interiors soon.

When Sabyasachi Mukherjee sets the stage, nobody dares step out of line. Not the 250-odd guests attending his high jewellery showcase at The Oberoi, Delhi, in ‘strictly black’, not the sommelier instructed to pour superb Châteauneuf-du-Pape, and not celebrity wedding designer Devika Narain, who hand-picked the reddest apples for his 24 ft table laden with stunning antiques and nibbles like caviar, chocolate cake and cranberry chicken liver pate. “I call his tables giant black holes because they take so much,” she laughs when we exchange notes a few days later.

The maximalist designer known for his single-minded focus on building a brand timed his first high jewellery show in the country as a fitting end to a year that saw many highs, including the launch of his emporium near Horniman Circle in Mumbai, and his Animal Ball presentation at London’s Lancaster House. Among the creations that impressed at the latter was a necklace featuring a 109.95-carat Zambian emerald and a pair of shola masks fashioned for King Charles III and Queen Camilla. Clearly, with the backing of Aditya Birla Fashion and Retail Ltd — ABFRL now holds a 51% stake in Sabyasachi Calcutta — longevity is the ultimate goal. Sabyasachi Calcutta posted a turnover of ₹229.42 crore in FY22, which rose to ₹343.86 crore in FY23 (ABFRL’s annual report). The cultural phenomenon that is the Sabyasachi bride continues but following the recent collaboration with eyewear company Morgenthal Frederics, one expects announcements in categories like cosmetics and interiors soon.

Meanwhile, Sabyasachi, 49, wears his role of jewellery disrupter with ease. He gave the country its first branded mangalsutra (approximately ₹1.5-2 lakh) soon after entering the jewellery industry in 2017. Today, his deconstructed maharani necklaces featuring hand-printed velvet ties, the ‘Calcutta meets Byzantine meets Broadway’ spirit and his passion to revive North Calcutta goldsmithing are backed by well-satisfied clients. At The Oberoi last week, some of these industry notables were in attendance as 24 heady looks were showcased with titles like the Kannauj Suite, the Gayatri Suite, the Alipore Necklace and the Naidu Choker.

The last, a tribute to the elegant Leela Naidu, featured an assortment of 92 carats of pigeon blood Burmese rubies, assembled with rose cut and brilliant cut diamonds. It was worn exceptionally well by Sheetal Mallar, who was joined by other successful models from decades ago. There were nods to Old Hyderabad, the bylanes of Calcutta, Sabyasachi’s ‘forever muse’ Frida Kahlo and a favourite activity back in the day — Sunday thrifting at Sudder Street. “I just felt like a million bucks,” shares Sapna Kumar. The stunning model, a jewellery designer herself, had paired the Maharani Necklace, an assortment of uncut diamonds, sapphires, tourmalines and pearls, with jeans and a pashmina turban. “Sabya just knows his clothes, his jewels and his models,” she adds, referencing the “casual nonchalance of his entire look”. We ask Sabyasachi Mukherjee about his ‘modern heirloom’ branding, his A/W 2023 collection and about breaking into the heavily guarded jewellery industry in India.

Almost seven years later, what have been the challenges for Sabyasachi, the jewellery disruptor? I won’t lie, it’s been one of the toughest rides of my career. The gatekeepers of the jewellery industry in India are not the most welcoming to outsiders. And this is an industry that has been heavily guarded across generations. I am a middle class designer in India and my first decade of breaking into couture gave me all the training I needed to battle it out in jewellery. But the reason I am who I am today is because I am obstinate and refuse to back down. I knew I wanted to preserve and bring back the finest of India’s jewellery craftsmanship; it was being diluted for far too long. And I did, and am fortunate because we have received an overwhelming response not just in India, but across the globe—be it at Bergdorf Goodman in New York, in Dubai where we’re the only Indian jeweller between Mikimoto and Graff at Bayt Damas, or with my first international High Jewellery showcase at London’s iconic Lancaster House.  

Your design experiments include pairing palm-fringed champa with Georgian motifs. Any hidden details for the wearer alone? The secret to truly enjoying my jewellery is to turn it over. The back of the jewellery is intricately crafted, usually with Bengal Filigree work that is a legacy craft, and they’re studded with diamonds. We add hand-engraved details and tropical motifs. I spend days designing the backs of my jewellery. It’s what makes me smile.

How has your experience as a colorist influenced this journey?  My work as a colourist defines my design gaze. It’s why I didn’t think twice about breaking the hierarchy of gemstones that has been created globally. My jewellery isn’t just made with diamonds, emeralds, rubies, pearls and sapphires. I use them all of course, but it’s the spectrum of coloured and organic gemstones that I love. The corals, turquoises, tourmalines, rubellites, morganites, apatites, onyxs, amethysts, pyrites, tanzanites and so on.