It's Barbie's World And We Are Just Living In It - Breaking Down The Marketing Blitz

Into the Barbie-verse

Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: Barbie mania is everywhere as the hotly anticipated film hits theaters worldwide.

Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick.

Of course, Barbie is big in the beauty world too - lipsticks, blushes and mirrors all bear the famous logo.