IPL: BCCI expecting a MASSIVE media rights deal worth Rs 45000 crores
Zee News
While it nearly doubled when Star India took over the media rights in 2018, the BCCI now expects the sum to triple in the 2023-27 cycle. Reports say it could be in the range of INR 40,000 to 45,000 crores.
The Board of Control for Cricket in India (BCCI) is expecting a massive media rights deal ahead of the upcoming season 15 of the Indian Premier League (IPL 2022). Several networks, such as Sony Sports Network, global giants Disney Star Network, Reliance-Viacom 18, and Amazon among others, are in the fray to grab the IPL Media Rights.
The Indian cricket board will sell the television and digital telecast rights of the IPL for four years -- between 2023 and 2027 -- through an e-auction likely in the last week of March. The Invitation to Tender (ITT) could be floated before February 10. The e-auction will then be conducted within 45 days of floating the ITT.
Reports suggest the BCCI could earn almost three times the sum it grossed for the 2018-2022 cycle when Star India bought the rights for more than INR 16,347 crore. Before Star India, Sony Pictures Network had held media rights for a decade for a sum of INR 8,200 crore.