Investor Outlook: PepsiCo lowers snack prices to reaccelerate demand
BNN Bloomberg
PepsiCo is cutting snack prices by up to 15 per cent to boost volumes after years of price hikes, with results expected to build through 2026.
BNN Bloomberg spoke with Filippo Falorni, director and U.S. beverages analyst at Citi Research, about the impact of price reductions, activist investor pressure from Elliott Management, and how pricing, innovation and reformulation could influence demand trends in 2026.
Read the full transcript below:
LINDSAY: PepsiCo is cutting prices by as much as 15 per cent for key brands, including Lay’s and Doritos, in a bid to lift sales by offering more affordable products. Let’s get more on the company’s latest results from Filippo Falorni, director and U.S. beverages analyst at Citi Research. It’s good to have you join us. Thanks for taking the time.
FILIPPO: Thanks for having me on, Lindsay.
LINDSAY: So the big news, obviously, is PepsiCo reducing some of its pricing right before Super Bowl Sunday. What do you make of that?
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