Interac acquires rights to Vouchr platform, enabling multimedia in e-transfers

Interac Corp. says it is acquiring the exclusive Canadian rights to use Toronto-based Vouchr Ltd.'s platform, which will allow personalized multimedia messages to be sent alongside money transfers.

The national debit network says that once integrated, its e-transfer service will offer customizable notifications that Canadians can use when e-gifting.

Another feature will allow Canadian businesses to send company-branded e-transfers to employees, customers and suppliers.

Anurag Kar, head of product for Interac e-Transfer, says examples of customization when sending money could include e-cards, videos and GIFs embedded within the transfer.