Instagram will begin ‘nudging’ teens off the app late at night in new feature: ‘Sleep is important’

Sc-gram!

Instagram is introducing a new feature designed to send underaged users packing when it’s time for bed.

In a blog post published Thursday, tech giant Meta, owner of the app, announced a “nighttime nudges” tool they hope will encourage youngsters to prioritize downtime over anxious-making doomscrolling.

The prompt will be triggered after detecting use of interactive tools like direct messages and Reels for longer than 10 minutes late at night.

“Time for a break?” reads a mock-up of the alert. “It’s getting late. Consider closing Instagram for the night.”

Meta said that it’s introducing the new feature because “sleep is important, particularly for young people.”