Instagram, Threads to no longer recommend political posts
Newsy
In response to users wanting to see fewer political posts, Instagram will no longer proactively promote such content.
As the 2024 election cycle heats up, Meta said it will no longer actively recommend political content for Instagram and Threads users.
The limited content includes Explore, Reels, In-Feed Recommendations and Suggested Users.
"We want Instagram and Threads to be a great experience for everyone. If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow," Mega said. "If political content — potentially related to things like laws, elections, or social topics — is posted by an account that is not eligible to be recommended, that account’s content can still reach their followers in Feed and Stories."
Meta said there will be controls for users who want to see political content on Threads and Instagram. These controls will also roll out on Facebook at a later date, Meta said.
The company said that Facebook, Instagram and Threads users have expressed wanting to see less political content. The company says it has shifted away from ranking political content on Facebook feeds based on engagement.
