Instacart adds Metro and Giant Tiger to app as it aims to spur easing pandemic demand
BNN Bloomberg
Grocery delivery startup Instacart is adding more Canadian stores to its app as it expands despite mounting competition, rising inflation and easing demand.
Grocery delivery startup Instacart is adding more Canadian stores to its app as it expands despite mounting competition, rising inflation and easing demand.
The San Francisco-based company said Tuesday it has partnered with more than 10 new companies in Canada including grocery and drugstore retailer Metro Inc. and discount store Giant Tiger.
"We've seen a lot of success with adding discount retailers, especially at a time where people are looking for better deals given inflation," Instacart CEO Fidji Simo said in an interview.
The company is now offering budget friendly alternatives to same-day delivery, including next-day delivery and pickup options, she said.
"It's actually really important for us that grocery delivery isn't seen as a luxury."
The California-based company became a major player in the grocery industry during the pandemic. Public health measures intended to curb the spread of COVID-19 accelerated the move to online grocery and powered Instacart's rapid growth.
