Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body

The Advertising Standards Council of India (ASCI), a self-regulatory body of the advertising industry, broadened the definition of who is a celebrity and needs to comply with its code.

Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.

The Advertising Standards Council of India (ASCI), a self-regulatory body of the advertising industry, broadened the definition of who is a celebrity and needs to comply with its code.

Celebrities are required to adhere to requirements by doing due diligence before signing up to endorse a brand and also produce evidence of the same when called upon by Asci and not peddle prohibited items.