Indigenous Artists Pivot To Instagram To Sell Their Work
Newsy
More and more Indigenous beadwork artists have seen an increase in followers and sales as people look for more handmade items and a connection.
Artist Leah Mata Fragua was already thinking about alternative ways to sell her place based, handmade, abalone earrings and other work even before the pandemic canceled all of her in-person shows and markets where she normally does most of her business.
"I'm Leah Mata Fragua, and I am from the northern Chumash Tribal Community in Central Coast, California," she said. "I feel like everything I do is out of some sort of crisis and needing to pivot literally from that 2008 09 recession. Until now, life has been pretty unstable for a lot of people, you know, with the pandemic and climate change."
Fragua isn't the only Indigenous artist that has had to get creative with their business to sell and reach audiences during the pandemic.
