Indian OTT market has a long way to go, says Rromeo
Zee News
The Indian OTT market is currently in the scaling stage, according to a joint analysis by industry group CII and Boston Consulting Group (BCG).
We had thought that after 2020, the year 2021 would bring some relief from the pandemic. However, for the majority of the year, things were difficult. Because many of us are confined to our homes for the majority of the year, OTT platforms have occasionally become our only source of entertainment.
The Indian OTT market is currently in the scaling stage, according to a joint analysis by industry group CII and Boston Consulting Group (BCG), with robust subscription growth and considerable investment in premium and original content. With over 40 competitors, the Indian OTT market is one of the most competitive among growing markets.
Not only did a number of big-budget originals, such as Sardar Udham Singh, Mimi, and Shershaah, premiere on OTT platforms in 2021, but so did a number of films, including Sardar Udham Singh, Mimi, and Shershaah. Companies that produce content put their best foot forward and produced award-winning shows that received critical and commercial recognition. There has been a noticeable growth in content production investments, which is expected to continue.